Oile is a luxury skincare brand concept inspired by the lush greens of the Mediterranean flora and traditional Iberian soap-making techniques. This brand consists of 7 lines of organic oil-based shampoos, conditioners and bar soaps. Created in response to increased consumer demand for clean and natural products, this project includes product concept, brand identity, brand story development, ecommerce, website design and development.
How does a new skin/haircare brand stand out in the crowded market
PROPOSED SOLUTION & DESIGN RATIONALE
Given that the market is oversaturated, the UX focuses on providing a streamlined experience that:
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