The Vitcare - Personalized Daily Vitamins

The Vitcare (TVC) provides subscriptions to personalized nutritional supplements in Spain and Portugal. Each personalized subscription plan focuses on three main pillars: Detox, Nutri, Mind. Each formula includes a specific set of vitamins and minerals based on the client’s dietary needs. We created Brand Identity, Logo Refresh, Packaging, Website Design (UX / UI), and Website Development. Read more about our work below.

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Branding

A healthy lifestyle relies on several pillars. In this case, The Vitcare offers a specific formula: 

  • The Detox line focused on ingredients that help the body cleanse and renew
  • Nutri provides supplements to sustain a healthy diet
  • Mind offers ingredients that help alleviate stress and promote restful sleep 

Brand development reflects the confidence of science and the joy of a balanced lifestyle.

Color Palette: 

A set of soothing and energizing colors. 

Packaging

Foliage was the main source of inspiration for packaging. We created 8 custom boxes, each corresponding to a specific formulation of detox, nutri, mind. 

Website design (UX / UI)

Since the product requires the exposition of a great deal of written information, we leaned toward a website design of clean, easy-to-navigate layouts:

  • Substantial use of negative space to frame long texts
  • Branded Typeform test to determine each client’s subscription model 
  • 20+ educational guides that detail what each supplement line offers

Photo Styling and Image Curation

We curated a collection of 30+ images for the brand to use throughout its content and provided mockups and guidelines for the product photographer. 

Typography 

The always legible Comfortaa serves as the main typeface. Round, friendly, comfortable on screen and in print. 

Tools and Software Used

Adobe Illustrator, Adobe Photoshop, Figma, Typeform, WordPress, WooCommerce, GSuite (Slides, Sheets, Docs), Miro App.

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