Her then current Shopify store sold services as a digital product alongside physical products and third-party items that were unrelated to interior design (skincare & hair products)
Create distinct user journeys so that the visitor clearly understood that Copper Dust is:
Client had a strong following in interior design
The Shopify store was a starting point for a multivendor shop - Client revealed these motivations after detailed interviews
PROPOSED SOLUTION & DESIGN RATIONALE
Create two separate, leaner platforms:
Because of the confusion and messy architecture, the Shopify store led to a high bounce rate. Once she had a dedicated space for her design clients, Agyemang began to direct old clients to studio website while promoting homeware exclusively on Shopify.
Web Design (UX / UI)
Web Design exploration focused on highlighting the details in interior styling.The home page features full-width images of some rooms and detailed shots of home décor items sourced by our Client. Each design project has its own dedicated page with a photo gallery.
We created custom icons to showcase the studio’s commitment to sourcing the best quality items for clients.
EB Garamond in large titles sits in contrast to the minimalist strokes of Josefin Sans, a typeface that is easy to read on the web.
*Related project: Copper Dust London Shop.
Tools Used: Squarespace, Figma.
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