Copper Dust London - Lifestyle Brand Ecommerce

Copper Dust is a home décor and lifestyle brand based in Greenwich, London. The company prides itself on its strong Ghananian roots and British craftsmanship. After more than 7 years in business, the shop owner asked us to update the brand to reflect its growing list of home décor categories including items by other businesses.

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Brand Refresh

We submitted several logo concepts to the client and customized a set of icons to showcase the main pillars of Brand Identity:

Ghananian heritage
Craftsmanship
Ethical trade
Limited Edition
Recycled Packaging
Upcycling Initiative
Reforestation partnership with No Issue

We also updated the color palette, bringing in lighter tones to make the site livelier.

Social Media Collaterals

We provided Pinterest, YouTube and Instagram Highlight Covers to match the client’s new brand direction.

Website Design (UX / UI)

We developed a design to accomplish the following objectives:

Prominently feature the brand’s own line of bespoke pillows and cushions
Celebrate the company’s commitment to the circular economy
Highlight Copper Dust’s partnerships with women entrepreneurs in Ghana
Connect Copper Dust London (Shop) to its sister site Copper Dust Interiors.

Typography

EB Garamond in titles combines well with Josefin Sans in the body of the text.

Website development

Shopify development required substantial code injection to customize the theme to match the approved design.

Shop The Look section on Home allows store owner to showcase several products within the same image
Accordion product information tabs
Sticky product description on scroll
Stacked product images
Footer menu customized to become accordion tabs on tablet and mobile ‍

Tools Used:

Adobe Illustrator, Adobe Photoshop, Figma, Google Suite, Shopify.